Ömer Aybak
Branches increased from 1200 to 1600.
Year
2017-2023
Client
Ömer Aybak Gıda
Deliverables
Strategy Planning, Website Development, eCommerce, Art Direction, Online Marketing, Social Media Management
Project Overview
For the Ömer Aybak brand, known for traditional street flavors, we devised strategies aimed at integrating their offerings more prominently into people’s daily meals. We began by designing an original, custom software-based website to enhance online presence. Additionally, we produced brand recognition films and product catalogs, and developed social media strategies coupled with creative content to elevate the brand’s market position and customer engagement.
Our strategic initiatives bore fruit swiftly, with the number of franchise branches increasing from 1200 to 1600. We achieved brand consistency across all outlets. Additionally, we initiated bulk sales in regions without branches through our e-commerce platform.
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